Strategic Communication is mass communication used by organizations to inform, build relationships with, and persuade target audiences. Strategic Communication considers how an organization can use tools like advertising, media, and public relations to position itself in the mind of its key stakeholders and in society.
This is the SCSM LibGuide - a "research homepage" specifically designed for SCSM students! Here you will find links to the library resources that are most relevant to your field of study and most likely to help you in your research. That doesn't mean these are the ONLY resources you should use, but they are a good place to start!
If you need help locating, accessing, or evaluating sources, please contact a Librarian - we are here to help you!
Sometimes you need background information to help you better understand your topic. That might be information about a specific country, person, piece of technology, or business. These resources will help you get started:
Background Information on people, places, etc.
Sometimes you really need to know the major developments around your topic that are happening right now - newspaper and magazine articles are a good place to start!