Keywords
Political: Law, instability, political policies, foreign trade, tax, labor, grants
Economic: Market, balance sheets, comings and goings in high-level positions, economic growth, interest/inflation, unemployment
Social: Public Perception, population changes, careers, marketing, new markets, lifestyle choices, NGOs
Technological: applications of new/ emerging tech, technological Initiatives, automation, R&D, Technology training
Environmental: Climate, resource scarcity, weather disaster, climate change, business ethics
Legal: Lawsuit, employment laws, antitrust laws, consumer protection, copyright
These issues can be intertwined. Many issues won't fit neatly into one box, and you will see some overlap.
Eloise's top four tips:
1. Don't worry if you don't understand everything available on Mergent
2. For the PESTLE analysis, here are some things that might be most helpful:
3. This is a great opportunity to practice thinking critically and reading between the lines. Mergent will give you a start, but the best insight will come from reading broadly in the news and making connections between different stories. Remember, information from the company is likely meant to be flattering to the company.
4. Don't hesitate to email/meet with me or another librarian. Think of us as your research consultant/secret team member.
To meet with a librarian: Come to the library, email Eloise at stevente@westminster.edu or email us at askmcgill@westminster.edu to set up an appointment!
For do-it-yourself research help: Check out our Library DIY
