Writing for Social Media by
Engaging and interacting through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it wrong. This book walks you through how to write effectively for social media to deliver maximum benefit for your business.
Regulating Content on Social Media by
How are users influenced by social media platforms when they generate content, and does this influence affect users' compliance with copyright laws? These are pressing questions in today's internet age, and Regulating Content on Social Media answers them by analysing how the behaviours of social media users are regulated from a copyright perspective.
The indestructible brand: Crisis management in the age of social media by
This book seeks to arm brand owners with real-world information and practical know-how to transform their organizations into being crisis-ready.
Social Media and the Public Interest by
A timely and persuasive case for seeing social media as news media, with a fundamental obligation to serve the public interest. Social Media and the Public Interest offers valuable insights for the democratic governance of today's most influential shapers of news.
Strategic Communication is mass communication used by organizations to inform, build relationships with, and persuade target audiences. Strategic Communication considers how an organization can use tools like advertising, media, and public relations to position itself in the mind of its key stakeholders and in society.
This is the SCSM LibGuide - a "research homepage" specifically designed for SCSM students! Here you will find links to the library resources that are most relevant to your field of study and most likely to help you in your research. That doesn't mean these are the ONLY resources you should use, but they are a good place to start!
If you need help locating, accessing, or evaluating sources, please contact a Librarian - we are here to help you!
Sometimes you need background information to help you better understand your topic. That might be information about a specific country, person, piece of technology, or business. These resources will help you get started:
Background Information on people, places, etc.
Business Information
Tech. Information
These databases will help you locate articles in academic journals and industry publications that relate to aspects of your specific field
Sometimes you really need to know the major developments around your topic that are happening right now - newspaper and magazine articles are a good place to start!
